From 1950 when one of our founders, Norman Carr, opened his camps in South Luangwa, he chose to run a strictly conservation-based operation that respected the natural world. Not only was his idea innovative during an era when safaris were a track-and-hunt tradition, so was his choice of a destination. To this day, the South Luangwa and Zambia as a whole, remain largely off the radar of the mainstream travel industry. We have continued to honour this legacy by choosing to operate only in destinations that are remote, untouched and can benefit from the presence of an ecotourism operation and the conservation that it brings. From the rivers of Lower Zambezi and the forests of South Luangwa to the grasslands of Liuwa Plain and the coral reefs of Nosy Ankao, we believe in finding the most extraordinary, challenging and fascinating destinations in Africa to share with the world.